NBA Hall of Famer Shaquille O’Neal has made an effort in recent years to give kids an affordable basketball shoe option with his Shaq brand sneakers going for as low as $12 at Walmart.
So, when LaVar Ball’s Big Baller Brand unveiled a $495 signature shoe for Lonzo Ball, Shaq put the outspoken father on blast.
Shaq called out LaVar for overcharging kids.
O’Neal wore Reebok sneakers during his playing days, which now go for $159. But his personal Shaq brand continues to emphasize affordability.
As of 2016, he said that Walmart had sold over 120 million pairs of Shaq sneakers.